Product Headline

This is a little teaser text about the backoffice software. This is a little teaser text about the backoffice software. This is a little teaser text about the backoffice software. This is a little teaser text about the backoffice software.

Sit back and relax.

You know what’s sucky about regular flashlights? They only come in two colors: white or that yellowish-white that reminds us of the teeth of an avid coffee drinker. What fun is that kind of flashlight? We’ll answer that: NO FUN AT ALL. You know what is fun? Using the Multi-Color LED Flashlight to cast a sickly green glow over your face while telling a zombie story around a campfire. No campfire? Make a fake one with the orange light!

When it comes to writing your own product descriptions, start by imagining your ideal buyer. What kind of humor does he or she appreciate (if any)? What words does he use? What words does he hate? Is he okay with words like sucky and crappy? What questions does he ask that you should answer?

Consider how you would speak to your ideal buyer if you were selling your product in store, face-to-face. Now try and incorporate that language into your website so you can have a similar conversation online that resonates more deeply.

Let’s go into details

When we’re stuck for words and don’t know what else to add to our product description, we often add something bland like “excellent product quality”.

That’s a yeah, yeah phrase. As soon as a potential buyer reads excellent product quality he thinks, yeah, yeah, of course; that’s what everyone says. Ever heard someone describe their product quality as average, not-so-good, or even bad?

You become less persuasive when your potential buyer reads your product description and starts sayingyeah, yeah to themselves. To avoid this reaction be as specific as possible. Zappos, for instance, doesn’t describe the quality of a pair of shoes as excellent. Instead they describe each technical detail plus its benefit:

  • Product Advantage 1

    Great user interface and so much more

  • Product Advantage 2

    Great user interface and so much more

  • Product Advantage 3

    Great user interface and so much more

See the full feature description here:

That’s a yeah, yeah phrase. As soon as a potential buyer reads excellent product quality he thinks, yeah, yeah, of course; that’s what everyone says. Ever heard someone describe their product quality as average, not-so-good, or even bad?

What others say about us:

I really love the albatros solution. Best software ever.

Customer Name 1General Manager

Boy this is what i call software and service. The lanham crew rulez!

Customer Name 2Assistent CEO

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